MILAN DESIGN WEEK 2025

IT MEANS PEACE

For the first time, Pasquale Bruni steps into the heart of Design Week with a project that blends art, beauty, and spirituality. Eugenia Bruni takes part in the installation IT MEANS PEACE, a visionary work by Marco Balich, one of the world’s leading creators of immersive experiences. 

A profound and moving experience, a journey that touches the soul and, in these fragile times, becomes a powerful messenger of peace.

The installation was created to transform a place of passage into a space for reflection and awareness. It invites visitors to embark on a symbolic journey through three fundamental stages.

War

A narrow passage immersed in sounds evoking the roar of the trenches, an atmosphere charged with tension and discomfort, recalling the chaos and hardship of conflict.

Peace

A radiant tree stands before the visitors, a symbol of rebirth and hope. Beauty, fragile yet powerful, presents itself as a destination to be reached with awareness and the will to build a better tomorrow. In the background, lullabies from countries at war are played like whispers of hope. It is the promise of a new beginning—an invitation to choose light over darkness.

Peace is a choice.

Action

Along the path, seven glowing inscriptions of the word “PEACE” in different languages shine through the darkness, while the voices of great historical figures echo, reminding us that peace is not merely a utopia, but a daily commitment.

Each visitor is invited to leave a mark: light a candle, write a message, perform an act of hope.

Pace vuol dire non avere mai paura.
शांति का अर्थ है स्वतंत्रता या खुशी के साथ जीना।
La pace è l'unica arma possibile.
Vida solo hay una.
խաղաղություն , it means peace in Armenian.
Pace è vita.
Unconditional love will save Earth.
美美与共，世界大同
Chi non sogna e non spera nella pace ha già perso.
Nobody is free until everybody is free.
مع الحب ننتصر على كل شيء
Dammi la mano! È come la mia
Amor para todos. La vida es una, para disfrutar y compartir. Seamos amigos, no enemigos.
Tutti gli alfabeti hanno le parole PACE.
Que todas as crianças recebam um abraço caloroso todas as noites!
Amare è l'unica cosa che non costa.
Wir sind Menschen, wir brauchen einander
Pace vuol dire non avere mai paura.
शांति का अर्थ है स्वतंत्रता या खुशी के साथ जीना।
La pace è l'unica arma possibile.
Vida solo hay una.
խաղաղություն , it means peace in Armenian.
Pace è vita.
Unconditional love will save Earth.
美美与共，世界大同
Chi non sogna e non spera nella pace ha già perso.
Nobody is free until everybody is free.
مع الحب ننتصر على كل شيء
Dammi la mano! È come la mia
Amor para todos. La vida es una, para disfrutar y compartir. Seamos amigos, no enemigos.
Tutti gli alfabeti hanno le parole PACE.
Que todas as crianças recebam um abraço caloroso todas as noites!
Amare è l'unica cosa che non costa.
Wir sind Menschen, wir brauchen einander
Pace vuol dire non avere mai paura.
शांति का अर्थ है स्वतंत्रता या खुशी के साथ जीना।
La pace è l'unica arma possibile.
Vida solo hay una.
խաղաղություն , it means peace in Armenian.
Pace è vita.
Unconditional love will save Earth.
美美与共，世界大同
Chi non sogna e non spera nella pace ha già perso.
Nobody is free until everybody is free.
مع الحب ننتصر على كل شيء
Dammi la mano! È come la mia
Amor para todos. La vida es una, para disfrutar y compartir. Seamos amigos, no enemigos.
Tutti gli alfabeti hanno le parole PACE.
Que todas as crianças recebam um abraço caloroso todas as noites!
Amare è l'unica cosa che non costa.
Wir sind Menschen, wir brauchen einander

The Collaboration with Marco Balich

Marco Balich, founder of Balich Wonder Studio and master of grand ceremonies and creator of iconic events such as the Olympic Ceremonies, is renowned for his ability to transform spaces into soul-stirring experiences. His collaboration with Eugenia Bruni stems from a shared vision: a deep respect for the values of peace, love, beauty, and sustainability. Together, they bring to life an installation that is not only a work of art, but a call to action—an experience that leaves a lasting mark.